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All England Group
Websites
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Project
April 4, 2024
All England Group is a leading specialist in safety-critical services, including diamond drilling, fire stopping, fire doors, Injectaclad systems, and comprehensive fire risk assessments. With an impeccable track record in ensuring safety and compliance across diverse sectors, the company is dedicated to delivering expert solutions that protect lives and properties.
Objective:
The aim of this project was to create a cohesive brand identity for All England Group that would not only reflect their professionalism but also clearly communicate their expertise in high-risk safety environments. The goal was to align their visual identity with their industry-leading status, ensuring that their branding across all platforms, from online presence to physical materials, showcased both their technical capabilities and reliability.
Approach
We began by thoroughly researching the company’s core services and target audience. All England Group operates in a highly specialised market, so it was essential to develop a visual identity that conveys authority, precision, and trustworthiness. The design also needed to be versatile, adaptable for digital and print formats alike.
Key elements in the approach included:
- Logo Design: Creating a modern yet robust logo that symbolises safety, strength, and technical expertise.
- Colour Palette: Selecting a colour scheme dominated by strong, bold colours such as deep blues and reds, symbolising security and alertness, with subtle accents of grey to reflect professionalism.
- Typography: Choosing clean, strong fonts that are easy to read but convey authority and expertise, particularly across safety-related industries.
Implementation
The implementation phase included the development of several design assets, including:
- Website Design: We redesigned the website to ensure it clearly communicates All England Group's services, while being user-friendly and fully responsive. The site is now equipped to handle a wide range of queries from commercial contractors, building managers, and regulatory bodies.
- Marketing Materials: From business cards and letterheads to brochures and vehicle wraps, all print designs were created to maintain brand consistency and provide instant recognition.
- Service Logo Designs: We crafted a distinctive logos for each of their services that combined iconic English imagery with subtle references to fire stopping and diamond drilling. The design exuded strength, professionalism, and a timeless appeal.
Outcome:
The refreshed brand identity for All England Group has already begun to resonate with their audience, enhancing both visibility and trust. The updated website and marketing materials present a cohesive, professional image that positions the company as a leader in their field. With a strong, recognisable brand, All England Group is now well-equipped to strengthen relationships with existing clients while expanding its reach to new markets.