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Tailor Made Crochet
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Project
October 6, 2024
Tailor Made Crochet is a small business dedicated to producing beautiful, handmade crochet items, from cosy garments to intricate home decor. As they sought to establish their brand and connect with a wider audience, they needed a logo and business cards that would reflect their artistry and attention to detail. Our task was to create a visual identity that would embody the essence of handmade craftsmanship, while also being functional for business networking.
Objective:
The main goal of this project was to design a bespoke logo that visually represented Tailor Made Crochet’s handmade ethos and passion for creativity. Alongside the logo, we also created professional business cards that Tailor Made Crochet could use to promote their work and establish connections with customers and vendors.
Approach
We approached this project with the understanding that the brand needed a delicate balance between simplicity and elegance, representing the intricacy of crochet while keeping the design clear and versatile for various applications.
Key design elements included:
- Logo Design: We aimed to create a logo that was both modern and timeless, with subtle references to the crochet craft. The design needed to be flexible enough for digital use, product tags, and printed marketing materials.
- Business Cards: The business cards were designed to be minimalist yet impactful, using premium materials to reflect the quality of Tailor Made Crochet’s handmade products. We incorporated the new logo along with the essential contact details in a clean layout.
Implementation
- Logo Design: After exploring different concepts, we finalised a logo that combined elegant typography with a crochet-inspired icon. The soft curves and detailed elements of the logo subtly hinted at the craftsmanship involved in crochet, while the clean, modern style kept the overall design fresh and professional.
- Business Cards: We printed the business cards on high-quality, textured paper, giving them a tactile quality that resonates with the handmade nature of the brand. The cards featured the logo on one side, with contact details and social media links on the other, ensuring a balanced and professional look.
Outcome:
The new logo and business cards have provided Tailor Made Crochet with a cohesive and professional visual identity. The logo encapsulates the artisanal quality of their work, while the business cards offer a tangible way for the brand to connect with potential customers and collaborators. By combining thoughtful design with premium materials, Tailor Made Crochet now has a brand identity that is as beautifully crafted as the products they create.