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Wyncham Property Maintenance
Design
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Project
August 13, 2024
Wyncham Property Maintenance is a reputable company offering a wide range of home improvement services, including painting, gutter cleaning, window cleaning, and general property maintenance. Their commitment to quality work and customer satisfaction has earned them a solid reputation in the community. However, as their business grew, so did the need for a more professional, modern brand identity that could better reflect the scope of their services.
Objective:
The objective of this project was to overhaul Wyncham Property Maintenance’s brand identity to better align with their professional yet approachable nature. Our task was to redesign their branding, create a user-friendly website, and apply the new brand across their marketing materials, including van livery and business cards. The ultimate goal was to increase brand recognition and appeal to both existing and potential clients.
Approach
Our approach began with a deep dive into the company’s values and services. We wanted the new brand identity to reflect not just the practical work they do, but also their reliability and attention to detail. With these factors in mind, we developed a fresh, modern visual identity that would stand out in the competitive home improvement market.
Key design strategies included:
- Logo Redesign: We created a clean, simple logo that conveys professionalism and trust. The logo’s iconography was designed to be versatile, working well on everything from business cards to vehicles.
- Colour Palette: We selected a colour palette that balanced bright, inviting tones with professional neutrals. Shades of blue were chosen to evoke trust and reliability, with accents of green to reflect the environmental and home-improvement aspects of their work.
- Typography: For typography, we opted for modern, sans-serif fonts that ensure legibility while adding a contemporary feel to all materials.
Implementation
We executed the branding update across multiple touchpoints to ensure consistency and visibility for Wyncham Property Maintenance. This included:
- Website Design: A newly designed website that not only showcases their services but also includes testimonials, project galleries, and an easy-to-navigate structure. The site is optimised for both desktop and mobile users, ensuring potential clients can access key information quickly and easily.
- Van Livery: The new brand identity was applied to their fleet of vans. The bold, modern logo and vibrant colour scheme ensure high visibility on the road, creating an effective moving advertisement.
- Business Cards: Clean, professional business cards were designed, giving Wyncham Property Maintenance a polished, consistent look when interacting with clients and contractors.
Outcome:
The new branding for Wyncham Property Maintenance has already received positive feedback from both clients and staff. The updated website has increased their online visibility, providing a seamless user experience that converts visitors into customers. With the new van livery, the company has also gained increased recognition locally, further strengthening its presence in the community. Overall, this project has equipped Wyncham Property Maintenance with a fresh, professional image that aligns with their dedication to quality service. The cohesive visual identity ensures they stand out in the market while continuing to build on their reputation as a trusted home improvement service provider.